If you are an AdSense User, then it is important that you must know how to Detect Invalid Click Activity in Google AdSense. Invalid Click Activity can get you banned from AdSense. You must be aware of that for sure. But do you know how to detect Invalid Click Activity?
Most of the publishers get banned because they don’t track their AdSense reports for any suspicious activity. You must track your AdSense reports on a regular basis, because once you get banned it might be too late to do anything about it.
In this post i will share few points which can help you to Detect Invalid Click Activity in Google Adsense. But before that lets define few terms which we will use.
[sws_toggle1 title=”Definitions – Click to View “]
Pageviews: One pageview is counted when a user views a page displaying Google ad.
Clicks: This is the number of times user has clicked on your advertisements.
CTR: Its called as Click Through Rate. It is in percentage. Its calculated as (Clicks/Pageviews) x 100.
CPC: Its called as Cost Per Click. Its the cost you get per click.
Estimated Earnings: This is roughly Clicks x CPC. It can change, go up or down because the earnings are still in verification process. [/sws_toggle1]
I will now use the definitions given above to share some tips which can help you to Detect Invalid Click Activity in Google Adsense.
Tips to Detect Invalid Click Activity
1) The CTR between 1% to 11% is usually considered normal. If CTR goes above 20% then you should consider doing something about it. If you get 25 clicks in 100 pageviews then you have about 25% CTR which is something to worry about.
2) If you get too many clicks but 0.00 CPC then those are invalid clicks. For example, if you get about 50 clicks with 0.00 CPC, then those were invalid clicks and were discarded by Google.
3) If you get Estimated Earnings equal to $0.60 and in the next minute or next hour it turns to $0.00 then this can be due to invalid click activity. In this type of problem, your earnings rise and suddenly disappear or become half when you refresh the page. This is because Google first considers the Clicks and the CPC for the same but after verification discards the invalid clicks.
4) If you get too many clicks from particular country but less pageviews then that can be a problem. Because the CTR would go high for that particular country. Or Too many Clicks but 0.00 CPC as shown in the image below.
That’s all for now. If you want to add any tip then feel free to comment below. Thanks. And Subscribe to blog feed to receive updates about new posts !